Smarter Pricing.
Higher Margins.
We help services, industrial, digital, and technology businesses turn pricing into a strategic growth engine.
Jorge Rodriguez
(Fortune 300 Global Pricing Executive | Certified Pricing Professional - CPP)
Jorge Rodriguez is a pioneering Global Pricing Leader with over two decades of experience steering strategic monetization for Fortune 300 organizations. With a specialized background in finance, global strategy, and digital offers, Jorge bridges the critical gap between complex data analytics and behavioral economics. As an IE University Executive MBA and a Certified Pricing Professional, he has successfully led global pricing transformations that align value-based monetization with long-term strategic growth. Jorge now serves as an advisor helping services, industrial, and technology businesses convert pricing structures into architectural growth engines through the proprietary PriceWorks™ framework.
The Strategic Leverage of Price
Pricing is the most powerful profit lever in any business. A small change in price can yield a significantly higher impact on your bottom line than similar improvements in volume or fixed costs. We bridge analytics and strategy to help you capture that value.
Our Specialized Expertise
At Digital Price Works, we focus on aligning how you design your offers with how you actually capture value. Together, we dig into your products, customers, and data to understand true willingness to pay. We spend time with your team to learn how the business really works, then shape price structures and packages that feel fair to customers while making financial sense for your company.
01
Pricing Diagnostics & Opportunity Assessment
Deep-dive analysis into your current pricing structures to identify leakage, elasticity opportunities, and margin expansion potential using the PriceWorks™ framework.
02
Value-Based Pricing & EVC Modeling
Quantifying Economic Value to Customer (EVC) to set prices based on perceived value, revenue gains, and risk reduction rather than cost-plus methods.
03
Subscription & SaaS Monetization
Architecting recurring revenue models, tier-based segmentation, and digital offer design for software and technology platforms looking to scale globally.
Pricing Insights & Strategy
Explore our latest thinking on value monetization, profit leverage, and the behavioral economics of modern pricing.
(01)
Why Pricing counts as the Most Powerful Profit Lever
(02)
Monetizing Innovation: Aligning Product Design with Value
(03)
Condition-Based Maintenance: The Next Evolution of Service Monetization
(04)
Behavioral Pricing & The Science of Executive Decision Making
(05)
Building Value-Based Price Structures for Digital & IoT Offers
Ready to unlock hidden margin? Let’s build your pricing advantage.
Turn your pricing into a strategic growth engine with our proprietary value-based frameworks and data-driven insights.
Economic Value to Customer (EVC)
Quantifying reference prices and differential value including cost savings, revenue gains, and risk reduction models.
Margin Uplift through Strategic Value Discovery
We bridge analytics and strategy to unlock hidden economic potential in services, industrial technology, and digital portfolios.
Profit Leverage Optimization
Strategizing price as the strongest profit lever, where small adjustments yield significant impacts on bottom-line margins.
value selling and cost of ownership
Value pricing is really value selling — helping your customers clearly see the economic and strategic reasons your offer is worth the price.